📘 New eBook: Strategic Thinking and Planning for Medical Affairs — A Comprehensive Guide to Excellence
 
After 30+ years in Medical Affairs across 60+ markets, I kept seeing the same pattern.
 
Brilliant scientific professionals — MSLs, Medical Managers, even Directors — who knew their therapy area inside out, but stalled the moment they had to think strategically. Defend a plan to commercial leadership. Translate medical activities into business impact. Lead a launch from the front, not the side.
 
The gap was never scientific knowledge. It was always the framework.
 
So I built one.
 
This eBook is the structured framework I wish someone had handed me in my first decade in pharma. It covers everything from the cognitive process behind strategic thinking, to data-driven decision-making, to launch excellence pre-launch through post-launch, to KOL engagement, to real-world evidence strategies, to measuring business impact in language your CEO actually understands.
 
What makes it different:
 
Every chapter has an embedded YouTube tutorial from my channel — so you're not just reading, you're watching the concept applied and then applying it yourself. It's closer to a mini-course than a book.
 
It's written by someone who has actually sat in the Medical Affairs seat — not a consultant, not an academic. Real frameworks from real boardrooms, real launches, real KOL meetings, real difficult conversations with payers.
 
It's built for people who want to move — from MSL to Medical Manager, from Manager to Director, from Director to VP. Or for those entering the field who want to skip the years of trial-and-error.
 
What you'll be able to do after reading it:
 
✅ Build a country medical strategy from scratch
✅ Defend your Medical Affairs budget with business language
✅ Engage KOLs with a deliberate plan instead of a generic cycle
✅ Lead launch excellence from pre-launch through life-cycle management
✅ Generate and use real-world evidence with confidence
✅ Communicate your team's impact in numbers leadership respects
 
If you've been waiting for a structured way to think about your career and your function — this is it.
 
🔗 Get the eBook here: https://www.skyhealthacademy.net/product-page/strategic-thinking-and-planning-for-medical-affairs-a-comprehensive-guide
 
Drop a comment below if you have questions about the content, the embedded tutorials, or whether it's right for where you are in your career. I read every comment.
 
Yasser El Derhaby, MD