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Prioritization in Medical Affairs: A Strategic Analytical Approach

Writer: Yasser El Dershaby, MD. MSc.NCYasser El Dershaby, MD. MSc.NC

🎥 Watch Now: Prioritization in Medical Affairs - The Six-Question Analytical Approach


Prioritization in Medical Affairs is no longer just about choosing tasks; it’s about making strategic, data-driven decisions that align with organizational goals and patient needs. In a rapidly evolving healthcare landscape, the ability to prioritize effectively can set Medical Affairs apart, driving impactful outcomes and career growth. Our latest video tutorial introduces a simple yet powerful analytical approach that will transform your decision-making process. Watch it above to dive into this essential skill!


Why Prioritization is Critical in Medical Affairs

In today’s healthcare environment, Medical Affairs teams face constant challenges in deciding which tasks to prioritize. The complexity of balancing commercial priorities, regulatory demands, and patient-centric needs often creates a dilemma. Should you support the launch of a new, innovative treatment with high potential but limited awareness, or focus on promoting an established medication now facing increased competition?

Prioritization is not just about making a choice; it’s about making the right choice. In Medical Affairs we must navigate a sea of competing demands, ensuring that each decision aligns with broader strategic objectives while delivering the highest value to patients and the organization.


A Six-Question Analytical Approach to Prioritization

Our video introduces a six-question analytical framework designed to help you make strategic decisions. This structured approach walks you through each step, ensuring that you evaluate all relevant factors systematically:

  1. What is the strategy? Align your decision with your medical and organizational strategy.

  2. What are the goals and metrics? Assess which task aligns better with your performance indicators.

  3. What resources are available? Evaluate the availability of resources and their impact on task execution.

  4. What are the patient needs? Consider which task addresses a more urgent or underserved patient need.

  5. What are the potential risks and benefits? Weigh the risks against the potential benefits to determine the more favorable option.

  6. How can we maximize the impact of our efforts? Focus on the task that provides a clearer path to maximizing positive outcomes.


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Case Study for Prioritization in Medical Affairs:: Choosing Between Task A and Task B

To illustrate this approach, the video presents a practical case study where a Medical Affairs team must choose between two tasks:

  • Task A: Supporting a new innovative treatment for a rare disease that recently received FDA approval.

  • Task B: Promoting an established medication facing new competition but with potential for expanded use.

By applying the six-question framework, the team systematically evaluates which task to prioritize, considering factors like strategic alignment, resource availability, and patient impact. This real-world scenario showcases how this method guides clear, informed, and impactful decision-making.


The Power of Strategic Decision-Making

Mastering prioritization through an analytical approach empowers us to make informed decisions that resonate across the organization. It builds confidence, ensures strategic alignment, and maximizes the positive impact on patients and healthcare providers.

Don’t just read about it—watch our video at the top of this post and see the approach in action. Learn how to make strategic decisions that will enhance your effectiveness in Medical Affairs and propel your career forward.


Final Thoughts

Prioritization is an essential skill in Medical Affairs, where every decision can influence patient outcomes and organizational success. By adopting this six-question approach, you can ensure that your priorities are aligned, your resources are used effectively, and your impact is maximized.

Remember, it’s not just about which task to choose; it’s about choosing with confidence, backed by a strategic, analytical process. Watch the video now to learn how you can apply this method and elevate your decision-making skills in Medical Affairs.

 
 
 

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